Rachna Bhasin Joins Magic Leap as Chief Business Officer
Magic Leap, Inc. (“Magic Leap”) announced today that Rachna Bhasin is joining the company as Chief Business Officer, reporting to Founder, President and CEO Rony Abovitz.
Bhasin most recently served as Senior Vice President of Corporate Strategy and Business Development at SiriusXM Radio, leading the team focused on identifying, developing and executing new business initiatives; and defining and executing the company’s business plans as the world’s leading provider in premium audio entertainment.
Bhasin has also served as General Manager, Strategic Partnerships and Personalization with Dell, Inc. and as Vice President of Business Development at EMI Music, North America. She is a graduate of Victoria University of Wellington in New Zealand and holds an MBA from Harvard Business School. Bhasin serves on the board of the GRAMMY Foundation and is a member of the Strategic Advisory Council for Mouse.
“I am truly excited to welcome Rachna to the Magic Leap family. Rachna’s strong business insight, strategic intelligence, and leadership strength make her a perfect fit for the company,” said CEO Rony Abovitz. “Her business experience in both technology and media will help us grow and build strong relationships across the world, and across multiple industries.”
In her new role at Magic Leap, Bhasin will be responsible for strategic business and corporate development.
“After experiencing what Magic Leap is creating first-hand, I am confident that this technology will not only lead us into the next era of media and entertainment, but also more broadly how we will experience the world around us,” said Rachna Bhasin. “It is beyond exciting to be a part of bringing this technology to market, and to join the amazingly talented team Rony has assembled.”
About Magic Leap, Inc. Magic Leap is developing the next computing platform that will enable you to seamlessly combine and experience your digital and physical worlds. Magic Leap is headquartered in Plantation, Florida, with locations in Los Angeles, Mountain View, Seattle, Austin, Dallas, the UK, New Zealand, and Israel.
Media Contacts Julia Gaynor email@example.com