Privacy Policy

Date of last revision: Wednesday, August 8, 2018

Welcome to Magic Leap’s platform! As we create new experiences in spatial computing, our goal is to be open and transparent about our platform and your privacy. Please take a moment to read this privacy policy to understand the information we collect about you and how we use and share it. You’ll also find some other important details in here, like the privacy choices available to you on our platform and how you can contact us with questions.

What this Policy Covers

This policy applies to information we collect across all of our products and services, including our Device and our Services (collectively, our “Platform”), and when you otherwise interact with us. When we refer to our “Services” in this policy, we mean Magic Leap’s websites, apps and online services, including the services we provide via our Device. When we mention “Device,” we mean our hardware devices, which include Lightwear, Lightpack and Control. More information regarding the components of our Device can be found here.

Please note that when you use third-party services, such as the Google search bar on Helio or an app published by another party, you need to refer to the privacy policy of the party providing the service or app to learn about the information that party collects.

Notice of Changes

We may change this policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website or sending you a notification). We encourage you to review the policy whenever you access the Platform or otherwise interact with us to stay informed about our information practices and the choices available to you.

Our Data Practices

Information We Collect

The information we collect falls into the three main buckets, each as described below:

Provided by You

This part is straightforward. When you provide us with information, we will collect it. For example, this happens when you sign up for our emails, create a Magic Leap ID account, update your profile, complete a purchase through the Platform, participate in online forums, submit text through our apps or Device (including through our voice-to-text dictation service), fill out a form, or request customer support. The types of information we collect include your name, phone number, birthdate, email address, profile picture, billing or shipping address, payment method information, text fields (and audio used to convert to text), and any other information you choose to provide. Additionally, if you register to create or publish apps for our Device, we may collect additional information you provide, such as bank account information or, if you register to publish apps as an individual, your Social Security number.

Collected Through Our Device and Services

Information collected through our Device and Services comes from a few sources, including our Device sensors, Services we provide for the Device, and our mobile application and website.

Device Sensors

Our Device captures data through a variety of sensors.

For example, the Device has depth sensors and peripheral cameras that help to gather information about your surrounding environment. This data can be used, for example, to help determine the position of your head, refine spatial maps of your environment and measure light intensity around you.

The Device also has microphones, motion sensors, and other cameras (both inward and outward facing) that record audio, measure your movements, determine what you are looking at, and enable you to take pictures and video with your picture camera. The audio we collect includes voice data collected when you record video, make video calls, or use voice-to-text dictation, and also other sounds from the world around you that do not include voice data. These other sounds help us to improve the spatial maps of your surroundings (sort of like sonar) and create realistic sound effects around you.

Of all the raw data collected by the various sensors on the Device, only the depth images, audio and picture camera content are designed to be collected by Magic Leap via the Services, if enabled. Please review the Your Choices section below for more information. All other raw sensor data is meant to remain on your Device.

Services We Provide for the Device

When you use the Services we provide for your Device, the following data is collected automatically:

Wi-Fi Access Point Information: We collect information about the Wi-Fi router you connect to the Device, which includes MAC address, signal strength and similar connection data.

Device Settings Information: We collect information about the settings on your Device, including a list of paired Bluetooth devices, volume preferences, and which apps have received permission to access Device data or functionality, such as the Device microphones or picture camera.

Services Log Information: We collect log files when your Device connects to our Services, including those we provide via our Device and the apps we publish. This information includes access times, Services used, hardware and software versions, Device identifiers, and IP address.

App Download and Usage Information: We collect information about the apps you download and install from Magic Leap World, as well as the apps you start, stop, pause and resume.

Device Performance Information: We collect certain thermal and battery performance information from all Devices connected to our Services.

Magic Leap App Analytics: We collect information about your use and performance of apps that Magic Leap publishes for our Device, including which features or screens you access, time spent in an app or a specific screen, and other usage information.

Additional Information with Your Permission: While Magic Leap collects certain information from its Services and your Device, as described above, additional analytics information regarding use of your Device is only collected with your permission. This additional information includes certain sensor data and usage data, including data about performance of our operating system software and information about the ways you interact with your Device. We also only collect crash reports with your permission. More information on the additional information collected with your permission is provided during the setup process for Magic Leap One. Please refer to Your Choices to review the choices available to you with respect to this additional information.

Our Mobile Application and Websites

Information about Your Mobile Device: We collect technical information about the mobile device you use to access Magic Leap’s mobile application, including the hardware model, operating system and version, unique device identifiers, and mobile network information.

Mobile Device Sensor Information: We collect data from the sensors on your mobile device when you use Magic Leap’s mobile application, which generate data about how the mobile device is moving, which way it is facing, its speed, and similar orientation and movement data.

Log Files: Our websites and mobile application collect log files similar to the types of log files that all of our Services collect, which may include IP address, time and date of access, web browser type, and website you last visited before arriving at our website.

Analytics and Usage Information: We use various technologies to collect analytics and usage information via our websites and mobile application, including cookies and web beacons. For more information about cookies and other tracking technologies, and how to disable some of them, please see Your Choices.

Additional Information with Your Permission: With your permission, Magic Leap may also collect additional information from features on your mobile device that you access from within Magic Leap’s mobile application, including your mobile device’s microphone, camera and photos. For example, Magic Leap’s mobile application may request your permission to take your photograph to determine the distance between your pupils and help fit you for your Magic Leap One. Please refer to Your Choices for more information regarding your choices when it comes to this access.

Received from Others

We may also collect information about you from other sources. For example, we use Google’s Geolocation API to derive precise Device location (latitude and longitude coordinates) from information, including MAC addresses, detected from the Wi-Fi networks around you. Please refer to Google’s privacy policy for details on how they may use this Wi-Fi access point information.

Additionally, if you connect your Magic Leap ID account with an account you have with a separate social media service, we will collect information provided by the social media service in accordance with their user permission process. For example, you may connect to your Google account via our Platform to import your contacts into your Device address book to see which of your friends may already be using our Platform.

How We Use Information

We use the information we collect to enable the features and functionality of your Device and provide Services to you, including:

Spatial Mapping: Spatial maps are essentially digital models of the physical areas surrounding a Device. Spatial maps do not include photos of individuals, text or other real-world objects, and instead just help to reproduce the physical contours of the surrounding area. These maps allow us and other app providers to display digital objects in the space surrounding your Device in a realistic manner.

Device Interactions: We use the data collected via the Device sensors to determine the pose of your head and your hand, understand where you are looking, recognize your gestures and derive other similar input data. This data helps us and the third-party apps you use facilitate your interactions with digital content displayed via the Device.

We also use the information we collect to:

  • Personalize and improve our Platform, such as customize and improve your experience or provide advertisements or features that match your profile or interests;

  • Develop new products and services for our Platform;

  • Send you technical notices, updates, security alerts, and other administrative messages and to respond to your comments and questions;

  • Process transactions, fulfill orders and send related information, including confirmations, receipts, invoices, and recall notices;

  • Monitor and analyze trends, usage and activities in connection with our Platform;

  • Detect, investigate and prevent fraudulent transactions, Platform abuse, and other illegal activities, verify identity and protect the rights and property of Magic Leap and others;

  • Facilitate contests, sweepstakes and promotions and process and deliver entries and rewards; and

  • Send you direct marketing, such as information about products, services, offers, promotions, news or events offered by Magic Leap and others we think will be of interest to you.

How We Share Information

Before we describe our sharing practices, we want to make one thing clear: except in connection with a sale of our business, as described below, we will not sell your data to other companies. When we share your data, we will either do so based on a choice you’ve made or in a few others ways that are necessary to operate our business – you can find more about each of these below.

There are three key ways in which you can enable us to share information with others:

With other users: There are a variety of ways in which you can choose to share information with other members of the Magic Leap community. For instance, in Social you can search for, connect and communicate with other community members.

With other apps you use: While some information from your Device is shared automatically with apps that you choose to install on your Device, you may also choose to share information about you with the providers of those apps. Please refer to Your Choices for more details regarding the information shared with other apps. We require app publishers to provide notice of their privacy practices to our users via Magic Leap World, so we encourage you to review those privacy policies for information about how they will use and share the information they collect. You may also choose whether to share crash reports with the providers of the apps you install on your Device. Please refer to Your Choices for more information regarding the choices available to you with respect to crash reports on our Platform.

With other social platforms: You may share content from our Platform to your social media accounts, such as YouTube or Twitter. You should review the policies and procedures of your social media accounts to learn about how they collect and use the information you share to those services.

In addition to the above, we may also share information about you as follows:

  • With service providers that perform services for us or for you;

  • In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law, regulation, public authority request or legal process, including to meet national security or law enforcement requirements;

  • If we believe your actions are inconsistent with our user agreements or policies to enforce or fulfill such agreements or policies;

  • To protect the rights, property and safety of Magic Leap or others;

  • In connection with, or during negotiations of, any merger, sale of assets, financing or acquisition of all or a portion of our business;

  • Between and among Magic Leap and our current and future parents, affiliates, subsidiaries and other companies under common control and ownership; and

  • Otherwise with your consent or at your direction.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you, with others. For example, we may share a hashed version of your email address to facilitate customized ad campaigns on other platforms.

Your Choices

Device Choices

We offer a variety of privacy settings and choices through our Device setup and settings. Below is a summary of some of the key options, but please review your Device settings for more information about the choices available to you.

Spatial Maps: When you first set up your Device, you can choose whether or not to enable cloud processing for spatial mapping. If you use cloud processing for your spatial maps, you will be able to store more maps, update your maps more quickly, and enable shared experiences with other users. If you do not enable cloud processing for spatial mapping for privacy or other reasons, your spatial maps are designed to stay on your Device. You can change this choice through Device settings at any time. More details on the benefits and disadvantages of each mode are provided during the setup process for Magic Leap One.

Location Information: If you wish to disable our collection of precise location information from your Device, you should disable Wi-Fi on the Device. However, while Wi-Fi is disabled, your Device will not be able to connect to our Services or the Internet.

Analytics Information and Crash Reports: If you wish to alter your choices regarding whether Magic Leap will receive additional analytics information and crash reports from your Device, you can do so through Device settings at any time. As noted in the section above on sharing, you may also choose to share crash reports with the providers of the apps you install. These choices may also be adjusted through the settings on your Device.

Other Data Accessed by Apps: Some of the information from your Device is shared automatically to help apps operate on our Platform, including spatial maps, the position of your eyes, head and hands, and Internet access. Other access is only granted with your permission, including access to the microphone or picture camera. More details on data that applications can access and our app permission framework are provided during the setup process for Magic Leap One. The access that you grant through permissions can be adjusted in Device settings at any time, though certain apps or features may not function without certain permissions.

Magic Leap App Choices

We also offer choices in connection with some of the apps Magic Leap publishes for our Device. For example, Helio offers certain privacy features, such as the ability to clear your browsing history and cookies. Additionally, Social provides some privacy settings, including the ability to set which elements of your profile are visible to other users, determining how discoverable you are to the Social community, and the ability to determine which users can contact you through Social.

Account Choices

Update or Delete Account Information: You may update or remove most of the information you provide as part of your Magic Leap ID account by logging in and accessing your profile page.

Delete Account: You may also request to delete your Magic Leap ID account, which is designed to disable your profile and remove your name, photo and profile information. We may retain certain information we have collected about you for our legitimate business purposes or as required by law, such as transaction history. Also, please note that without a Magic Leap ID account, you will not be able to access a Device and most of our Services.

Website and Mobile Application Choices

Information on Your Mobile Device with Your Permission: We collect information about features on your mobile device that you use to access Magic Leap’s mobile application in accordance with the permission process set by your mobile device, including access to the microphone, camera and your photos.

Mobile Device Settings: The settings in your mobile device should allow you to stop sharing access to certain information or features with us via our mobile application. For example, you should be able to deactivate our access to information collected from your microphone or camera, images in your photo gallery, or our ability to send you push notification messages.

Cookies: You can learn more about cookies and tracking technologies (including how you may be able to remove or block cookies or similar technologies or other data stored on your device) by reading the help materials found in your browser or device. Most browsers are set to accept cookies by default. If you want to control cookies or similar technologies, you should follow the instructions provided by your browser or device to modify your settings. If you set your browser or device to disable cookies or similar technologies, you may not be able to access certain parts of our Services and other parts of our Services may not work properly. Please note that we do not currently respond to “do not track” signals or other mechanisms that might enable you to opt out of tracking on our Services.

Additional Choices

Promotional Emails: You may opt out of receiving promotional emails from us by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as those about your account or your purchases.

Individual Access: In certain jurisdictions, you may have a right to know whether we have custody of any personal information related to you, to have access to such personal information and to have it corrected or amended. In exercising this right, we may require that you provide additional information to confirm your identity. Requests must be made in writing to our privacy contact, whose information is below.

Other Important Details

Security: We use measures designed to protect the information we collect about you against unauthorized access, use and disclosure.

Advertising and Analytics Services Provided by Others: We engage others to provide analytics services via our mobile application and websites, and to serve advertisements on our behalf on other websites and online services. These entities use cookies, web beacons, device identifiers and other technologies to collect information about your use of our websites and mobile application and other websites and online services, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked and conversion information. For example, we use Google Analytics. See Google’s privacy policy for more information about how Google collects and uses data about you when you use our websites. Some third parties may offer you choices about whether you see certain types of customized online advertisements. For more information about Internet-based ads, including to learn how you may be able to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info.

Privacy Protection Policy for CT Residents: In accordance with Connecticut law, we are publishing this privacy protection policy in connection with the Social Security numbers we may collect from Connecticut residents that register as app publishers. As part of our privacy protection policy, we implement measures designed to: (1) protect the confidentiality of the Social Security numbers we collect from Connecticut residents, (2) prohibit unlawful disclosure of those numbers, and (3) limit internal access to those numbers.

Children under the Age of 13: Our Platform is not intended for children under 13 years of age. If you are a parent and believe we have collected personal information from a child under 13, please contact us at privacy@magicleap.com.

Contact Us: This privacy policy applies to Magic Leap, Inc. If you have any questions about this policy, please contact us at: privacy@magicleap.com or at: Magic Leap, Inc., Attn: Privacy, 7500 W Sunrise Blvd, Plantation, FL 33322.

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