Human-Centered Design
We design AR around the many ways people experience our three-dimensional world. By understanding how people perceive and interact with their environment, we create technology that enhances everyday life. Each design choice is built to adapt to the user, not the other way around.
Industrial Design
Planning for functionality, aesthetics, and manufacturing
AR devices must be wearable for long periods, fit a wide range of head shapes, and look and feel natural across an array of social situations. Our industrial design process balances all of these elements through meticulous user testing, research, and materials.
Product Engineering
From designs to scalable reality
From optical alignment and thermal comfort to materials and durability, every component and decision is tested for manufacturability and user impact. Our prototyping process allows for early validation of fabrication and manufacturing methods.
Prototyping
Designing for insight, speed, and scale
With one of the largest private data libraries on human head variation and ergonomics, our 3D models and prototypes are based on measurements from everyday people.
Our expert engineers and design teams iterate with speed and refine with precision. Our internal facilities mean we can model and prototype rapidly with reduced costs.
Prototyping for human variation
In-House Collaboration & Speed
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Rapid Iteration & Learning
Human & Environment Focused
Partnerships & Scaling
User Experience
Designing for an intuitive experience
We build AR that responds to what users are doing, where they are, and how they interact with their physical surroundings.
By keeping the interface intuitive, context-aware, and adaptive, AR becomes a tool that supports everyday tasks that feels like a seamless extension of the user.
