Human-Centered Design
We design AR glasses around the many ways people experience our three-dimensional world. By understanding how people perceive and interact with their environment, we create technology that enhances everyday life. Each design choice is built to adapt to the user, not the other way around.
Form Factor
Everyone’s welcome
Our goal has always been to democratize access to AR as much as possible. Countless years of testing and refinement with numerous prototypes, along with in-depth research and user testing, have helped us optimize our designs for people of all different shapes and sizes. We want to bring the power and magic of see-through AR to everyone — and we get a little closer to this goal every day.
Grounded in Data
Designing for insight, speed, and scale
With one of the largest private data libraries on human head variation and ergonomics, our 3D models and prototypes are based on measurements from everyday people.
Our expert engineers and design teams iterate with speed and refine with precision. Our internal facilities mean we can model and prototype rapidly with reduced costs.
Prototyping for human variation
In-House Collaboration & Speed
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Rapid Iteration & Learning
Human & Environment Focused
Partnerships & Scaling
Biometric-Informed Design
Designed for human variation
Every design starts with the diversity of people in mind. With nearly 2,000 head scans and robust biometric data points, our extensive database informs our detailed understanding of face shape, eye position, and human geometry. We've created a world-class foundation for understanding variations in head and facial anatomy. Those insights help us design AR devices that offer visual clarity to all-day wearability — all while feeling like they were custom made for each user.
User Experience
Designing for an intuitive experience
We build AR that responds to what users are doing, where they are, and how they interact with their physical surroundings.
By keeping the interface intuitive, context-aware, and adaptive, AR becomes a tool that supports everyday tasks that feels like a seamless extension of the user.
