Magic Leap 2 and NVIDIA Partner with Lowe’s to Unveil Industry-First Digital Twin


Powered by NVIDIA’s Omniverse on Magic Leap 2, Lowe’s digital twin showcases a future in which AI, 3D visualization, and augmented reality collaboration are part of retail associates’ daily lives

Today Lowe’s announced an innovative partnership with Magic Leap and NVIDIA. Lowe's has implemented a first-of-its-kind use case in the home improvement industry -- an interactive store digital twin in which store associates can visualize and interact with almost all of a store’s digital data -- in the physical store environment. Such interaction provides the ability to optimize operations and localize plans to better serve customer needs. 

Built by its Lowe’s Innovation Labs team, Lowe’s digital twin is currently live in two test stores, one in Charlotte, NC, and one in Seattle. The digital twin is a completely virtual replica of a physical home improvement store, created in NVIDIA’s Omniverse environment. Omniverse enhances enterprise 3D design and digital twin workflows with real-time collaboration and true-to-reality simulation. It fuses spatial data with other Lowe’s data, including product location and historical order information, and pulls all of these sources together into a visual augmented reality (AR) package that can be accessed through Magic Leap 2. 

Magic Leap 2, the smallest and lightest enterprise AR device on the market, allows users to wear the device comfortably for hours at a time. Additionally, Magic Leap 2 is the only device on the market with a 70o field of view and its best in class image quality and impressive text legibility that make it particularly useful in retail and enterprise settings.

“The digital twin solution is an excellent example of the value our Magic Leap 2 platform can provide to enterprises,“ said Peggy Johnson, CEO of Magic Leap. “Magic Leap 2 delivers to users the ability to interact with critical digital content and data in their physical environment, empowering them to do their jobs more efficiently and in ways that weren't possible before.”  

The ability to integrate and interact with digital content in a physical environment opens up countless possibilities for innovating how retail associates work. With Magic Leap 2 and the digital twin, Lowe’s associates can see a hologram of the digital twin overlaid atop the physical store in AR. This can help an associate compare what a store shelf should look like versus what it actually looks like, and make sure it’s stocked with the right products in the right configurations. Associates can also gather and view information on obscured items on hard-to-reach shelves. Instead of climbing a dangerous ladder to gather information on a cardboard-enclosed product held in a store’s top stock, they can look up at a partially obscured cardboard box from ground level, and determine and view its contents via an AR overlay. Additionally, Lowe’s will benefit from the improved collaboration and the digital twin’s ability to enable new ways of viewing sales performance and customer traffic data, optimizing the in-store experience with 3D heatmaps and distance measurements of items frequently bought together.

For Lowes, Magic Leap and NVIDIA Omniverse come together to help shape the future of retail and will provide insight into how to make home improvement as frictionless as possible and tailored to the individual character and flavor of each customer.

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