VMWare and Magic Leap Announce Strategic Collaboration

Business Travel Is Out and Remote Work Is In - Now What?

Magic Leap Announces Partnership with AMD to Advance Computer Vision and Perception into the Enterprise Market 

 Magic Leap’s Integration with NVIDIA CloudXR Technology

Magic Leap Partners with Leading Technology Solutions Provider Insight Enterprises and Specialized Distributor MPH to Expand Purchase Options for Magic Leap 1 in the Americas and Europe

Anuj Gosalia joins Magic Leap as the Chief Software and Cloud Officer

 Tracey Trewin joins Magic Leap as the Chief Product Officer

Lumin OS 0.98.20 & Lumin SDK 0.25 

Magic Leap Announces Partnership with Google Cloud to Build the Next Era of Spatial Computing on Google Cloud 

Brainlab and Magic Leap: Providing More Insights to Advance Surgery

PTC’s Vuforia AR Enterprise Suite Coming To Magic Leap 1

The University of Washington and Magic Leap Explore Spatial Computing in the Classroom

Spatial Gemba Walks: The next big thing for factory insights

Magic Leap Builds Out Leadership Team with the Addition of Four Key Leaders

Magic Leap Appoints Peggy Johnson as New Chief Executive Officer

A Message from Rony

Charting a New Course

Master the Universe, with Universe Sandbox and Magic Leap 1

Figmin: Create, collect & play with Holograms

Xennial Digital makes climate change tangible

Spring 2020 #MLDevJam: Hack Your Workspace

Sleuthing for Spatial Innovation: Resolution Games’ latest title brings mystery to life 

Enable expert knowledge capture and distribution in your organization using Taqtile’s Manifest

Accelerating Remote Work: Introducing the New Magic Leap Collaboration Package

Magic Leap’s spatial computing running on DOCOMO’s 5G infrastructure brings Japan one step closer to a world without screens

Lumin SDK 0.24 and the Magicverse SDK Technical Preview

Lumin OS 0.98.10

How spatial computing enables remote work — at scale

ANIMA RES makes medical education more interactive and engaging with the INSIGHT HEART app

Become Part of a Natural History Documentary with BBC Earth - Micro Kingdoms: Senses

The Future of Work: equipping the workforce of today with the tools required to succeed

Spatial collaboration supports growing demand for remote work

Update

For the love of pancakes

Preserving history, with spatial computing

Transforming education and training with spatial computing

Education Reimagined: Spatial Learning Opportunities Brought Off Device Screens and Into the Real World

Announcing Magic Leap Developer Access Programs and Dates for LEAP Developer Days 

H&M and Magic Leap Redefine the Customer Experience

Breathe, a Magic Leap 1 experience, premieres at Sundance Film Festival

Celebrating dance, performance, and movement, with Magic Leap 1

Explore the Future of Shopping with Obsess

Discover the Forces Under the Ocean’s Surface with Currents

Tips and tricks from bringing Spotify to Magic Leap 1

Magic Leap 2019 – The Year In Review

What’s new with the Lumin Web Platform 

Spatial Computing for Enterprise: rewrite the rules of your industry

Manage all your Magic Leap devices, apps and data, with Device Manager

LuminSDK 0.23

LuminOS 0.98

The “Schmelling Incident” Continues with Strangelets from Insomniac 

Taking music to a different dimension with EXA

Weta Workshop launches rocket game on Magic Leap World

Put music in your world with Spotify on Magic Leap One

Food52 Launches Spatial Website in Magic Leap‘s Helio Making It The First Spatial Food Website on Magic Leap

Introducing Create 1.3: Can you build empathy with a robot? 

Meet the cast of AwesomenessTV’s "Light as a Feather" in your living room

A new kind of musical premieres at Comic Con Paris

Shakespeare comes to spatial computing

Uncover the opportunities hidden in your data with Immersion Analytics

Guiding construction with Katana from Future Sight AR

Magic Leap at the Social Good Summit Presented by the United Nations

Guided Meshing in Create 

AT&T Hackathon: The Future of Enterprise 

Bring mobile data to life with SeeSignal from BadVR 

Guide to Unite Copenhagen 2019

The Dow Jones Innovation Lab releases Wall Street Journal Stock Data Concept

Magic Leap World Wants to Share Your Concepts 

Undersea: Animation, Art & AI Pathfinding

Health Comes Into Focus at Magic Leap

Introducing Dinosaur Kit: Build a Velociraptor in your living room

Magic Leap Premieres ‘These Sleepless Nights’ at the Venice Film Festival

New Experiences, Background Music, Workshops (more cowbell?!) 

One Year of Magic

Undersea from Magic Leap Studios is Live in Magic Leap World

Overture: Your Music App Connection

Your Magic Leap Guide to SIGGRAPH

PuzzlAR: World Tour - First Magic Leap ICP App Live

Lumin OS 0.97 and SDK 0.22

CNN Offers Interactive Mixed Media Spatial Storytelling on Magic Leap One

Magic Leap Unveils “Dr. Grordbort’s Invaders” Experience at AT&T’s Flagship Stores and Rolls Out Five New Retail Locations Across the U.S.

Magic Leap Launches WebXR Support, with Sketchfab as First Partner

Enhancing Human Experience Through Artificial Intelligence in Spatial Computing

Lumin OS 0.96 and SDK 0.21

Mimesys Joins The Magic Leap Family

DIRECTV NOW Beta App Live in Magic Leap World

About the Magic Leap Encounter at AT&T Stores

Magic Leap Announces Partnership with NTT DOCOMO to Bring Spatial Computing to Japan

How Much Do We Love Unreal Devs? 500 Units Much

The Dead Must Die Tribeca Film Festival

Lumin OS & Lumin SDK: past, present and future

The Dead Must Die

 The New NBA App on Magic Leap is a Game Changer

Get to Know Mica

An Exclusive Look at Weta Workshop's Grordbattle

Introducing Spatiate to Magic Leap One

Magic Leap’s Guide to GDC

Crossing the Spatial Divide: Bringing Tónandi’s Sound Spirits to Life

 Encounter a New Reality in Austin With Magic Leap

Magic Leap Celebrates International Women's Day

My First Year at Magic Leap and the Opportunity Ahead

When I left my role at&nbsp;<a rel="noopener noreferrer" target="__blank" region="en-us" href="https://microsoft.com/" style="color: #000000;">Microsoft</a>&nbsp;to take the helm at&nbsp;<a rel="noopener noreferrer" target="__blank" region="en-us" href="https://www.magicleap.com/" style="color: #000000;">Magic Leap</a>, I knew that the potential for AR was vast. What I found when I arrived at Magic Leap was a diverse, high performing team and a strong technology platform with one of the most robust IP portfolios I’ve seen for a company of this scale.

In a short period of time, we have accelerated the organization’s pivot to enterprise, brought our industry-leading capabilities to new customers, and strengthened both the financial and technological foundation of the company. While this past year has been a tremendous step forward for Magic Leap, 2022 will be equally important. I’d like to take a moment to reflect on my first year as CEO and share a glimpse of what lies ahead for AR and our organization.
The Growing Demand for AR
COVID-19 has transformed the way we work and has served as a major catalyst for AR adoption across industries, with a sudden and increasing need for advanced remote work technologies. With limitations on travel and human interaction, the pandemic has spurred the need for innovative technology, like AR, in training, manufacturing, healthcare, defense, and the public sector.
According to IDC, the AR/VR market is expected to grow to nearly $140 billion by the end of 2024. With over a decade in the industry and billions invested in our market leading technology, we’re seeing this firsthand at Magic Leap.
In my role, I’m in constant dialogue with CEOs and leaders of organizations who are navigating today’s rapidly changing work environment and looking for new ways to increase performance and collaboration. From the head of a hospital network who wants to find new ways to train for complex procedures and the CEO of a high-tech manufacturer who is looking to improve training methods that will further empower frontline workers to the head of a finance firm looking for market-leading text legibility to drive screen replacement and AR data visualization and the CTO looking for ways to ease video conferencing fatigue - the demand for tangible solutions is high.
While our core business objectives remain focused on enterprise solutions, there continues to be intense interest in the application of Magic Leap’s technology in the consumer space. In fact, we have received several requests to license our technology and will actively pursue these opportunities if they enhance our position and ability to innovate in the enterprise market.
Focusing on Enterprise
As we accelerated our focus to bring industry-leading innovation to enterprise, we saw significant excitement for our product and its capabilities. Over the last year, we’ve worked with several enterprise customers to drive business transformation across industries.
We partnered with&nbsp;<a rel="noopener noreferrer" target="__blank" region="en-us" href="https://www.magicleap.com/en-us/news/partner-stories/spatial-gemba-walks-the-next-big-thing-for-factory-insights" style="color: #000000;">Ericsson</a>&nbsp;to improve work floor processes on factory floors, increasing efficiency and collaboration. Ophthalmologists at Heru used our technology to develop an AR solution for eye exams, replacing a costly and cumbersome diagnostic machine with a more affordable vision diagnostic tool. And&nbsp;<a rel="noopener noreferrer" target="__blank" region="en-us" href="https://www.farmers.com/" style="color: #000000;">Farmers Insurance</a>&nbsp;recently used Magic Leap to remotely train newly hired claim adjusters during the pandemic eliminating the need for environmentally taxing travel.
We've also engaged a number of strategic partners to further bolster our support for enterprises of all sizes. We recently announced a partnerships with&nbsp;<a rel="noopener noreferrer" target="__blank" region="en-us" href="https://www.magicleap.com/en-us/news/partner-stories/magic-leap-announces-partnership-with-google-cloud-to-build-the-next-era-of" style="color: #000000;">Google Cloud</a>,&nbsp;<a rel="noopener noreferrer" target="__blank" region="en-us" href="https://www.magicleap.com/en-us/news/partner-stories/ptcs-vuforia-ar-enterprise-suite-coming-to-magic-leap-1" style="color: #000000;">PTC</a>,&nbsp;<a rel="noopener noreferrer" target="__blank" region="en-us" href="https://www.magicleap.com/en-us/news/partner-stories/magic-leaps-integration-with-nvidia-cloudxr-technology" style="color: #000000;">NVIDIA</a>&nbsp;and&nbsp;<a rel="noopener noreferrer" target="__blank" region="en-us" href="https://www.magicleap.com/en-us/news/news/vmware-and-magic-leap-announce-strategic-collaboration" style="color: #000000;">VMWare</a>&nbsp;to bring their market-leading applications and technologies to the Magic Leap platform, helping to provide essential tools for businesses.
Applications for enterprise are no longer abstract concepts. We’re helping organizations drive adoption across vital industries like healthcare, manufacturing, and the public sector.
Positioning Magic Leap for Success&nbsp;When I arrived at Magic Leap, there was already a powerful set of assets in place. My focus was on strengthening the team, sharpening our strategic focus on the enterprise markets, advancing our technology, and getting our product into the hands of more customers.
As part of this, we&nbsp;<a rel="noopener noreferrer" target="__blank" region="en-us" href="https://www.magicleap.com/en-us/news/press-release/magic-leap-builds-out-leadership-team-with-the-addition-of-four-key-leaders" style="color: #000000;">established a new leadership team</a>&nbsp;to drive the next generation of Magic Leap, appointing a new chief software and cloud officer, chief financial officer, chief legal officer, chief business officer, chief marketing officer, and chief transformation and people officer. They have each been critical additions to our team, augmenting the world-class talent base we had at the company when I arrived.
We’ve also strengthened our financial footing.&nbsp;<a rel="noopener noreferrer" target="__blank" region="en-us" href="https://www.magicleap.com/en-us/news/news/magic-leap-raises-usd500-million-in-funding" style="color: #000000;">Our recent round of funding and new valuation of roughly $2 billion</a>&nbsp;reflects the progress we’ve made and the confidence we have in our future. We are positioned to pursue our share of the overall market opportunity, and enhance our current go-to-market efforts and ability to deliver augmented reality solutions that drive business transformation outcomes for enterprise customers.
Most importantly, our team has been working tirelessly to bring Magic Leap 2, our second-generation product, to market with general availability slated for 2022.
Our Next Generation Technology&nbsp;Magic Leap 2 will be the industry’s smallest and lightest device built for enterprise adoption. This more advanced headset boasts critical updates that make it more immersive and even more comfortable, with leading optics, the largest field of view in the industry, and dimming – a first-to-market innovation that enables the headset to be used in brightly lit settings, in addition to a significantly smaller and lighter form factor.&nbsp;
<img src="https://fs.hubspotusercontent00.net/hubfs/5638652/imported-sitepage-images/IMG_5347.png" alt="IMG_5347" width="800" loading="lazy" style="width: 800px;">
These updated features lend themselves to achieving our goal of all day, everyday use, which is what the enterprise market has been asking for – a device that you can put on your head in the morning and wear all day long.
Our early access program is also currently underway with dozens of partners and customers across the technology, healthcare, manufacturing, and defense industries committed.
Looking Ahead&nbsp;Just as I had a front row seat early in my career to the rise of mobile, I firmly believe that the next wave of digital transformation will be driven by AR. That’s not to say this evolution will be easy—it’s difficult work. AR still requires incredible innovation to solve for the many challenges of merging the physical and digital worlds into one.
But this is where Magic Leap excels. We are pioneers in a field that is brimming with possibility, and I am so proud of our team and their tireless innovation and ingenuity. Together, we are committed to making the impossible a reality.

When I left my role at&nbsp;<a rel="noopener noreferrer" target="__blank" region="en-us" href="https://microsoft.com/" style="color: #000000;">Microsoft</a>&nbsp;to take the helm at&nbsp;<a rel="noopener noreferrer" target="__blank" region="en-us" href="https://www.magicleap.com/" style="color: #000000;">Magic Leap</a>, I knew that the potential for AR was vast. What I found when I arrived at Magic Leap was a diverse, high performing team and a strong technology platform with one of the most robust IP portfolios I’ve seen for a company of this scale.

blog_intro

Magic Leap Platform Featured In Launch of Cisco’s Webex Hologram

Magic Leap is pleased to be a featured platform in the launch of the new service. Our AR platform will help combine&nbsp;<a rel="noopener noreferrer" target="__blank" region="en-us" href="https://www.cisco.com/" style="color: #000000;">Cisco’s</a>&nbsp;feature-rich&nbsp;<a rel="noopener noreferrer" target="__blank" region="en-us" href="https://newsroom.cisco.com/press-release-content?type=webcontent&amp;articleId=2202545" style="color: #000000;">Webex meeting functionality</a>&nbsp;with immersive 3D holograms.

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<div class="hs-embed-wrapper hs-fullwidth-embed" data-service="youtube" data-responsive="true" style="position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; min-width: 256px; display: block; margin: auto;"><div class="hs-embed-content-wrapper"><div style="position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.5%; margin: 0px;"><iframe width="200" height="113" src="https://www.youtube.com/embed/YEx7h0NKnXE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe></div></div></div>
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AR-based virtual collaboration is an important piece of the AR enterprise, so we believe this transformative technology will increase adoption in several industries. From travel restrictions and the increase of employees working from home to training frontline workers and collaborating in surgery, Cisco’s Webex Hologram on the Magic Leap platform is poised to take remote collaboration to a new level.
As enterprise augmented reality evolves, Cisco and Magic Leap will be ready.

Magic Leap is pleased to be a featured platform in the launch of the new service. Our AR platform will help combine&nbsp;<a rel="noopener noreferrer" target="__blank" region="en-us" href="https://www.cisco.com/" style="color: #000000;">Cisco’s</a>&nbsp;feature-rich&nbsp;<a rel="noopener noreferrer" target="__blank" region="en-us" href="https://newsroom.cisco.com/press-release-content?type=webcontent&amp;articleId=2202545" style="color: #000000;">Webex meeting functionality</a>&nbsp;with immersive 3D holograms.

CEO Peggy Johnson is leading Magic Leap through reinvention.

Peggy Johnson: The Metaverse will be Unlocked by AR

Since Peggy Johnson came to Magic Leap as CEO in September 2020, the company has chartered a new path, focusing on its enterprise AR platform and demonstrating its true value to businesses. 

Peggy recently participated in a fireside chat at Web Summit, one of the most prominent technology conferences in the world. There she explored the transformation of Magic Leap from a consumer technology company into a leader in enterprise AR and so much more.
 
Watch Peggy discuss:
<ul style="list-style: inherit; margin: revert; padding: revert;">
<li style="color: #000000;">How we’re already in the early stages of the metaverse;</li>
<li style="color: #000000;">How the true value of the metaverse - making the physical and digital worlds into one - can only be unlocked by AR;</li>
<li style="color: #000000;">How Magic Leap 2 will feature best-in-class optics, the largest field of view in the industry, and a first-to-market dimming innovation for use in brightly lit settings; and</li>
<li style="color: #000000;">How AR technology will continue to change the world of work.</li>
</ul>
&nbsp;
<div class="hs-responsive-embed-wrapper hs-responsive-embed" style="width: 100%; height: auto; position: relative; overflow: hidden; padding: 0; margin: 0px auto; display: block; min-width: 256px; margin-left: auto; margin-right: auto;">
<div class="hs-responsive-embed-inner-wrapper" style="position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0;"><iframe class="hs-responsive-embed-iframe hs-fullwidth-embed" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;" title="YouTube video player" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" xml="lang" src="//www.youtube.com/embed/QH_gdAr3kRg" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen" data-service="youtube"></iframe></div>
</div>
&nbsp;

Peggy recently participated in a fireside chat at Web Summit, one of the most prominent technology conferences in the world. There she explored the transformation of Magic Leap from a consumer technology company into a leader in enterprise AR and so much more.

Geopogo and Magic Leap Bring Architectural Designs to Life for the AIASF

Geopogo partners with Magic Leap to pre-visualize and promote the new American Institute of Architects San Francisco (AIASF) headquarters. 

&nbsp;
<a href="https://www.geopogoar.com/" style="color: #6d47d3;">Geopogo</a> is partnering with Magic Leap on an augmented reality (AR) technology solution that allows architects, builders, and their clients to design spaces, collaborate on planning, and provide engaging presentations to clients by enabling easy visualization of architectural interiors and exteriors.&nbsp;&nbsp;

&nbsp;
Geopogo is a California-based 3D design software company that is transforming the design and construction process. Geopogo’s software empowers architects and designers to create renderings and a virtual reality or augmented reality experience in minutes by importing existing CAD models or building directly with the Geopogo 3D creator tool.&nbsp;
&nbsp;
And with Geopogo’s software on Magic Leap’s industry-leading AR headset platform, the interaction of digital content with the physical world brings architectural designs to life. “This is a phenomenal opportunity to make architectural design understandable and accessible to project clients, city officials, and the general public,” said Geopogo’s Creative Director, Michael Hoppe.&nbsp;
&nbsp;
The <a href="https://aiasf.org/" style="color: #000000;">American Institute of Architects, San Francisco (AIASF)</a> has been dedicated to upholding the character and advancing the integrity of the built environment in the San Francisco Bay Area since 1881. In 2020, AIASF launched the <a href="https://aiasf.org/shape-your-city/" style="color: #6d47d3;">Shape Your City Campaign</a> as an ongoing fundraising effort to build their new headquarters in the Bay Area’s new Center for Architecture + Design. The organization also sought to fund expanded architecture-focused tours, exhibitions, educational programs, and events for people of all ages.
&nbsp;
As part of the campaign, AIASF hosted on-site building tours to build excitement and engagement for the project from the architectural community and the public. With the innovative Geopogo and Magic Leap technology, AIASF offered tour participants a 3D virtual model of the future Center. The integration of AR technology during the building tours allow for a more interactive, transparent, immersive, and exciting way to visualize what the space will look like, even before construction has started.
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“The power of the AR experience succeeded in inspiring donors to contribute much-needed construction funding for the project, as hoped for by the non-profit organizations. We were especially happy to see how the AR experience brought so much delight to the faces of the non-profit Board, the organization members, and members of the larger community,” said Dave Alpert, Geopogo CEO and Cofounder.&nbsp;
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“The AR model has allowed our project partners, Board members, potential donors, and community to experience the future Center first-hand and visualize the positive impact it will have on future generations,” agreed AIASF Executive Director, Stacy Williams.
&nbsp;
Learn more about the <a href="https://pages.magicleap.com/geopogo" style="color: #6d47d3;">Quick Start program</a>, <a href="https://www.geopogoar.com/" style="color: #6d47d3;">Geopogo</a>, and get started with Magic Leap for as little as $200 per device/month.

&nbsp;
<a href="https://www.geopogoar.com/" style="color: #6d47d3;">Geopogo</a> is partnering with Magic Leap on an augmented reality (AR) technology solution that allows architects, builders, and their clients to design spaces, collaborate on planning, and provide engaging presentations to clients by enabling easy visualization of architectural interiors and exteriors.&nbsp;&nbsp;

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