Product Updates

The New NBA App on Magic Leap is a Game Changer

The launch of the NBA App on Magic Leap, in partnership with the NBA and Turner Sports, begins a new chapter in at-home sports viewing with vivid multi-screen video and three-dimensional stats visualizations bringing NBA fans even closer to the game they love.

The launch of the NBA App on Magic Leap, in partnership with the NBA and Turner Sports, begins a new chapter in at-home sports viewing with vivid multi-screen video and three-dimensional stats visualizations bringing NBA fans even closer to the game they love.

Using Magic Leap’s Screens framework, fans can pull up multiple virtual screens to watch live games, full game replays, and highlights playing all at the same time. Only on Magic Leap’s spatial computing platform can these screens be independently scaled to any size and placed in any location. But the really cool stuff? The NBA App on Magic Leap introduces team -vs- team and player -vs- player season-long table top stats comparisons. And while live games are exclusively available for NBA League Pass and NBA Single-Game subscribers, a massive catalog of on-demand content is free for anyone using Magic Leap One.

Using Magic Leap’s 6DoF controller, the NBA App on Magic Leap relies on spatial mapping and headpose for an immersive dive into the game. While most platforms only allow users to watch a single game, the NBA experience for Magic Leap One gives basketball fans the ability to enjoy both live and on-demand video in separate screens. Add in digital overlays of player statistics and fan-favorite videos like “Shaqtin’ a Fool” from Inside the NBA and Area 21 for the ultimate fan experience.

The NBA, Turner Sports and Magic Leap have only just begun collaborating on bringing next-generation technologies to sports viewing. Through the Magic Leap Screens framework, we plan to bring even more features and intimate experiences to passionate fans. The NBA App on Magic Leap is just the start and shows how Screens is changing the game when it comes to sports and entertainment experiences. We encourage developers and creators of all backgrounds to start exploring the next frontier for entertainment.

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