Magic Leap Partners With The Imaginarium Studios

Magic Leap and The Imaginarium Studios have partnered to blend Magic Leap’s advance technology with the enchantment and allure of live performance.

Today, Magic Leap is pleased to announce our partnership with The Imaginarium Studios, Andy Serkis’ UK-headquartered performance capture studio. Andy is best known for his innovations in the art of motion capture, and his critically acclaimed performance capture roles as Gollum, King Kong, Caesar, Captain Haddock and Supreme Leader Snoke. Together, we’re on a mission to change the way people experience entertainment.

Performance capture has long been used to breathe life into fictional characters, capturing the nuances of the way we move, talk and show emotion. These non-verbal cues are what enable the viewer to connect with a character on an emotional level. It helps us to feel what they feel. By blending Magic Leap’s advanced technology with the allure of live performance, that connection is amplified as the character comes to life in our personal environment.

For Matthew Brown, CEO of The Imaginarium Studios, Magic Leap One gives traditional acting and storytelling a new medium.

“In using performance capture, we have the opportunity to authentically portray the intent of the actor. With Magic Leap’s technology, that performance is pulled off the screen and into the world of the viewer. This is storytelling as it should be: immersive, personal, and integrated into our world.”

Our partnership’s first proof of concept is called Grishneck, a creature that was deemed not scary enough for the big screen. The experience follows Grishneck as he hops from a physical screen into the user’s environment, creating the perfect backdrop to highlight Magic Leap’s spatial computing capabilities and The Imaginarium Studio’s expertise in performance capture.

Andy Lanning, Executive Creative Director at Magic Leap, added…

“Working with Andy [Serkis] and his team has excited me from day one. Seeing the result as Magic Leap combines forces with The Imaginarium Studios will change the way we see and experience entertainment in the future.”