Magic Leap Announces Partnership with AMD to Advance Computer Vision and Perception into the Enterprise Market

Magic Leap partners with AMD on a semi-custom solution that will enable market-leading visual computing and perception for enterprise-class augmented reality devices.

As global market changes spur demand for augmented reality (AR) technology, there is an increasing need for innovations that combine the best technologies in CPU, GPU and machine learning into a single SOC (system on chip) to allow for the creation of the most demanding AR experiences while maintaining power efficiency.

Magic Leap today announced it is partnering with AMD on an AR technology solution that includes a semi-custom SOC to enable enterprise users to re-imagine and transform how virtual content and information is visualized and merged with real-world environments.

Spatial computing pioneer Magic Leap has spent a decade developing advanced hardware and software that enables the interaction of digital content with the physical world. Magic Leap’s industry-leading head-mounted display technology platform requires a low power solution that delivers a new level of graphics and perception performance to enable enterprises to optimize processes, improve productivity, and upskill their workforce.

AMD is at the forefront of advanced technology, making the world’s most powerful processors for devices of all shapes and sizes, from supercomputers to game consoles to energy-efficient mobile processors. Across the world, hundreds of millions of consumers and leading businesses and organizations, across key industries including enterprise, healthcare, manufacturing and scientific research rely on AMD technology daily to improve how they live, work and play.

“We have a shared vision with Magic Leap to shape the future of computing and transform the way enterprises worldwide work and interact with each other and their customers,” said Jack Huynh, Corporate Vice President and General Manager of AMD Semi-Custom Business Unit. “We started this journey together several years ago to co-innovate on computer vision and build the best semi-custom technology for AR.”