Magic Leap Appoints Daniel Diez as Chief Transformation Officer and Adds Sheri Bernal as Chief People Officer

Daniel Diez and Sheri Bernal

Plantation, FL - February 27th, 2023 - Magic Leap, a global leader in enterprise Augmented Reality technology, today announced that Daniel Diez has transitioned into the role of Chief Transformation Officer, effective immediately.  As Chief Transformation Officer, Daniel is responsible for business transformation within Magic Leap as the company continues to grow and refine its enterprise technology offerings. He will also help Magic Leap’s customers realize the powerful ability of augmented reality to transform their own organizations and work to support the company’s growing technology ecosystem across businesses, developers, partners, and other important stakeholders. 

To facilitate these efforts, Daniel oversees Magic Leap's corporate, brand, and product marketing in addition to public relations, communications, and government relations programs – all designed to build the company's corporate reputation, grow awareness of the company's enterprise AR offering, and create an understanding of the platform's ROI. 

In his time at Magic Leap, Daniel led the company’s public transformation from a consumer technology company to an enterprise technology company and was responsible for the commercial launch of Magic Leap 2. 

Previously, Daniel served as Chief Marketing Officer and Head of Product Management and Development at Transform Brands, the owner of the iconic Kenmore appliance and DieHard automotive brands. Prior to that, Daniel was the Global Chief Marketing Officer for R/GA, a global marketing and innovation agency, and helped lead the company’s transformation from a digital marketing agency to a global advertising and brand transformation powerhouse. During his tenure, R/GA won the Cannes Lions Agency of the Year for work with brands like Samsung, Beats by Dre, and Nike, and launched an incubator for emerging technology companies. 

Daniel earned a Bachelor's Degree in Psychology and Chemistry from Baruch College and was awarded research fellowships from the American Psychiatric Association and the Icahn School of Medicine at Mount Sinai. Daniel’s experience with healthcare and medicine has helped him better understand the needs of Magic Leap customers and guide the applications of Magic Leap technology in medical settings. 

Additionally, throughout his career, Daniel has been an advocate for corporate citizenship, and his passion for creating positive change extends beyond the business world. He currently serves on the Board of the LGBT Community Center in New York and has previously served as a pro bono marketing and communications consultant for non-profit organizations, including the Ad Council and the Human Rights Campaign.


In addition, Sheri Bernal, previously a senior Human Resources executive at VF Corporation, has been added to Magic Leap’s leadership team as Chief People Officer. 

Sheri Bernal is a Human Resources executive with more than 25 years of business leadership experience spearheading start-ups to Fortune 500 companies through business cycles of high growth, transformation, and change. Sheri partners closely with the business to develop solutions and exceptional teams that create business value and engage and enable everyone to do their best work.

Most recently, with VF Corporation, the parent company of iconic brands such as Vans, The North Face, Timberland, and Dickies, Sheri led the global brands’ HR Business Partner teams, the enterprise Talent Management Center of Expertise, and the Americas HR Platform as the Global Vice President of Talent Management and Brands HR. 

Prior to VF, Sheri led Dyson’s People and Places team across the Americas, overseeing all aspects of HR and location management. In this role, Sheri partnered with the International President to drive fast-paced transformation and change, ultimately elevating trading profit to positive double-digit growth. 

With a passion for helping organizations define and shape their future, Sheri has held progressive global HR leadership positions in M&A, Strategic Workforce Planning, Talent Acquisition, and Business Partnering in several high-tech and industry-defining companies, including SGI, Sun Microsystems, Applied Materials, and Google.

Sheri is a volunteer with the Eye Health Institute and travels to provide services to financially disadvantaged and underserved communities in Jamaica. Additionally, she is a Board Member of There with Care, a national organization that seeks to bring community and care to families with children facing a medical crisis.