Creator Trademark Guidelines
Date of last revision: Thursday, July 19, 2018
Thanks for your interest in building and distributing applications for the Magic Leap platform – we’re pretty happy you’re on board. As a creator or publisher (each a “Creator” or “you”), you may want to use names, trademarks, logos, icons, slogans, or other identifiers owned by Magic Leap (our “Trademarks”) in connection with the distribution of your application, or for other promotional purposes permitted under these Trademark Guidelines (as defined below). Our Trademarks are valuable assets because our users rely on our Trademarks to distinguish our products and services from those of other brands. By following these Trademark Guidelines, you help us protect our rights and reputation, and strengthen our corporate and brand identities.
Scope and Applicability
Your use of our Trademarks must comply with these Creator Trademark Guidelines and the Magic Leap Trademark Usage Guidelines, which are incorporated into these Creator Trademark Guidelines by reference (both are referred to collectively as the “Trademark Guidelines”). Any use of our Trademarks other than in accordance with these Trademark Guidelines is a violation of our rights and the Magic Leap Creator Agreement and Publisher Registration Agreement (if applicable), and is strictly prohibited. If you (or the company by which you are employed) are a party to a written license or other agreement with Magic Leap, your agreement may include more specific or additional usage guidelines or terms governing your use of our Trademarks. If so, you must follow those guidelines or terms in your agreement in addition to those included in these Trademark Guidelines. If there’s a conflict between any terms in that other agreement and the terms of these Trademarks Guidelines, the terms of that other agreement will govern.
Creators have permission to use and reproduce our Trademarks on Creators’ products, point of sale materials, websites, promotional materials, trade show or educational materials, and recruiting materials (collectively, “Creator Materials”), provided that such use is in compliance with these Trademark Guidelines.
Usage Requirements and Restrictions
Except as expressly permitted by these Trademark Guidelines, you only have permission to use these Trademarks (the “Authorized Trademarks”), and no other Trademarks. Do not (i) make any changes to the Authorized Trademarks, including changes to their colors, typeface, fonts, graphic appearance, or proportions; (ii) use any partial versions of the Authorized Trademarks or any of your own versions of the Authorized Trademarks; and/or (iii) combine the Authorized Trademarks with any other logo, design, symbol, trademark, service mark or company name except as set forth below. Always use the Authorized Trademarks in compliance with these Trademark Guidelines.
Also, you must comply with these additional guidelines:
Display the Authorized Trademarks in a manner that is consistent, undistorted, clear, and stands out from surrounding text or graphics. Do not display an Authorized Trademark in a way that is so small that its design features are lost;
Do not use the Leaper icon Trademark (i.e. this guy:) as a standalone trademark, or combine our Leaper icon Trademark with any other Trademark, except as combined in an Authorized Trademark;
If you’re looking to use one of our Trademarks on your website, in recruiting materials, or in other Creator Materials to promote yourself as a developer for Magic Leap (e.g. on a supported platforms page), please use one of our developer Authorized Trademarks. Do not use the phrase “Lumin developer”;
You may use Trademarks other than the Authorized Trademarks referentially or in descriptive copy, such as job descriptions or in tradeshow materials. If you are going to use one of our Trademarks in this way, please use the Trademark as an adjective with an appropriate descriptor or generic term after the Trademark the first time it appears in the copy, and as often as is reasonable after that (for example, “looking for a developer with experience developing on the Magic Leap One device.”). You can find a list of suggested generic terms for some of our Trademarks on the Magic Leap Authorized Trademarks page;
Never hyphenate, make a possessive of, pluralize, abbreviate, or change the capitalization of our Trademarks, or use our Trademarks as verbs. For example, do not refer to our Magic Leap One device as “ML One” or “ML1.” You can find the correct presentation of some of our Trademarks here: Magic Leap Authorized Trademarks; and
If you want to use a Trademark in a manner that is not permitted by these Trademark Guidelines (e.g. your own stylized version of an Authorized Trademark), please reach out to firstname.lastname@example.org.
Unauthorized Use of our Trademarks
A Creator may not use our Trademarks in violation of these Trademark Guidelines. Also, a Creator may not use our Trademarks:
in any way that suggests Magic Leap’s endorsement, sponsorship of, or affiliation with any of a Creator’s product or services, unless expressly approved by Magic Leap in writing in each instance. This includes a Creator’s use of any of our Trademarks in the name of a business, product, service, application, domain name, social media account, or other offering, or as a keyword in any advertising program;
more prominently than its own trademarks or product or service name, or as the only source identifier (i.e. business name, brand, logo, or other trademark) on a Creator’s products or promotional materials;
in any manner that would damage or be detrimental to Magic Leap’s, or its products’ or services’, image, reputation, or goodwill; or
in any manner that is deceptive, misleading, illegal or unethical.
Unauthorized use of our Trademarks may constitute trademark infringement, unfair competition or another violation of federal and/or state laws.
Magic Leap may revoke your rights to use our Trademarks at any time for any reason. If Magic Leap revokes such rights, you must immediately discontinue any and all use of our Trademarks, and deliver to Magic Leap or destroy or remove (and certify such destruction and/or removal in writing) all printed or online materials containing any portion of our Trademarks. Magic Leap may also require you to make changes to your use of our Trademark(s) in order to continue distributing an application(s) in Magic Leap World, or for any other purpose. You will promptly comply with any of those requested changes and correct any non-compliant use of the Trademarks, and provide written confirmation of such compliance to Magic Leap.
You acknowledge that our Trademarks are associated with high standards of quality, and that it’s important to Magic Leap to maintain such high standards of quality for any products, services or other materials that bear our Trademarks. You agree that all Creator Materials using our Trademarks will meet or exceed the quality standards of comparable Magic Leap products or services.
Magic Leap retains all right, title and interest in and to our Trademarks, and you agree never to challenge, contest or question the validity of, or Magic Leap’s exclusive ownership of, our Trademarks. You agree that all uses of our Trademarks by you shall inure to the sole and exclusive benefit of Magic Leap. You will not file any trademark applications for any of our Trademarks or any confusingly similar trademark, service mark or logo in any country anywhere in the world or oppose or challenge, or assist anyone else in opposing or challenging, any of our Trademark applications or registrations.
You should also include the following trademark ownership language in the credit notice section of any Creator Materials that include one or more of our Trademarks (or if not practical, related documentation):
If You See Something…
Do us a favor - if you see someone use a name, trademark, logo, icon, slogan, or other identifier that is identical or similar to any of our Trademarks and that may cause confusion in the marketplace or may be fraudulent, please let us know by posting on the forums here. Giving us a heads-up about that kind of use will help us maintain the integrity of our Trademarks and protect our users.