At Magic Leap, we believe that developers are the foundation of Spatial Computing. If you’re building with Magic Leap, you should be empowered to create and grow a career or a business as part of this fast-growing ecosystem. That’s why 2020 is all about providing more access for developers across the globe: access to hardware, funding, enterprise customers, and support.
Today, we’re announcing the first of a series of formalized programs: Access Hardware, a program to get Magic Leap devices into the hands of developers, and LEAP Developer Days, a two-day, hands-on event dedicated to developers at Magic Leap HQ. Later this year, we’ll announce more details about how we’ll be providing access to funding with the next evolution of our grant program. We’ll also unveil programs to support enterprise-focused developers and agencies in connecting with customers and clients.
Access Hardware is an initiative to put Magic Leap devices in the hands of developers who are serious about publishing applications with Magic Leap. Plus, you’ll get support from our developer relations team, and once your app is ready it will be prioritized for publishing.
Since launch, we’ve provided access to hardware for hundreds of projects like “Out There”, the first immersive musical in Spatial Computing that recently premiered at Comic Con Paris. It’s the success of those efforts that made us realize we need to democratize the process of getting hardware to more developers.
Maybe you’ve created successful mobile apps and want to branch out into XR. Maybe you’ve already published a mixed reality app on another platform and want to port your content over to Magic Leap. Either way, if you’ve got the potential to publish a Magic Leap app, we’re here to get you access to the hardware and support you need.
During the application process, we’ll look for things like technical experience, project feasibility, and the overall quality of your submission. Hint: we’re particularly interested in ideas that solve problems and create opportunities for enterprise markets and customers.
Access Enterprise Customers
As we’ve worked more closely to enable enterprise solutions, many businesses have signaled to us their interest in working with Magic Leap developers. Later this year, we’ll be rolling out programs for agencies who specialize in building custom applications for enterprise customers or brands, and for those developers creating their own software solutions to sell directly to business customers. The focus of these Access Enterprise programs will be to help developers sell their solutions to businesses or leverage their creative talents in building the next brand experience or custom application.
Access Funding and Support
Since we launched Magic Leap One Creator Edition in August 2018, we deployed $10M in funding to 33 developers worldwide. Companies like Obsess are bringing the retail merchandising process into the digital age. Spatial is delivering the next generation business collaboration tool. Anima Res created Insight Heart, a new way for medical professionals and students to study the organ that makes us all tick. Because of the success of that program, we’ll be evolving it this year to help financially support more developers in our ecosystem.
Finally, from our strategic developer outreach and partnerships, 1:1 technical support and development guidance, developer evangelism and community management, we’re constantly striving to provide the best possible developer relations. While our team is relatively small, we’ve had the opportunity to interact with and support thousands of developers across the globe. Access is the staple of our programs as a whole - it’s how we help empower developers with resources they need, no matter where they are in their development journey with Magic Leap, so they can build whatever they dream up. That support is getting stronger and more robust thanks to the ongoing dialog with our community. We’re thrilled to continue working with you, our developers, in 2020 to prove together that reality is just beginning.
LEAP Developer Days: Save the Date
When we originally published this blog, we announced LEAP Developer Days and began accepting applications from developers around the world to join us for a series of talks and workshops at our HQ in Florida. We could not be happier with the overwhelming response from our community.
However, in the ensuing weeks, COVID-19 has increasingly turned both international travel and large gatherings into public health concerns. In close consultation with our partners in the developer community, we’ve made the difficult decision to postpone Magic Leap Developer Days to October 6-9. We always look forward to working with our developer community, sharing ideas and previewing where Magic Leap is headed. We’re working to schedule co-present events for developers in the meantime and will share information about that and more info on what will be taking place at Developer Days soon, so please stay tuned.
While we considered trying to host this event remotely, we feel that it’s important to bring our community together at our headquarters and really show what we’ve been working on when it comes to the Magicverse and the future of our hardware and software. If you’re working at the cutting edge of what’s possible in spatial computing, we want to help you get a head start on building the Magicverse with us.
Based on input from those developers that already registered to attend the conference, we are in the midst of finalizing programming around the event. We’ve designed two compelling tracks, one around go-to-market opportunities for developers, with partner showcases and discussions around the rapid growth of XR in the enterprise. The other track will focus entirely on technical & design best practices, again with partner showcases and discussions from some of the brightest minds at Magic Leap. We look forward to sharing these insights and more with you at LEAP Developer Days in October.
If you’ve already applied to attend LEAP Developer Days, we’ll hold your application for the fall dates, and we’ll let you know by August 6th regarding the status of their application. While we are postponing - we will continue to monitor events and update you on future changes. In the meantime, our thoughts are with all those affected by COVID-19. Stay Safe.